Casino Days Tapping Into The Power Of Influencer Marketing

5 Min Read

There seems to be an influx of online casinos in India. A market that was once barren to online casinos is now seeing an explosion in choice for Indian punters. There are quite a few reasons for this, one of the most important being the regulation of the more established gaming markets such as UK, Sweden, and Germany. Online casinos are now scrambling to find new markets where they can direct their marketing efforts in hopes of achieving their monthly, yearly revenue targets. India is now being considered as a top contender amongst other geos for the very reason that it is a country with over a billion people. Yes, it is true that good chunks are below the poverty line, but those that are above have enough disposable income to spend on online casinos.

The internet and western media have also helped in softening the taboo aspect associated with online gambling. Governed by the antiquated Gambling Act of 1867, Indian customers cannot play at casinos in India. Casinos themselves cannot offer their services to the punters. Failure to abide by the laws can lead to fines and imprisonment. This is where online casinos are taking advantage of the loophole. Online casinos india such as Casino Days are not based in India and are deemed as offshore companies whose products and services are accessible to customers in India. To their credit, Casino Days offer a product that is highly localized for the Indian audience. First, they have all the popular games that appeal to their Indian audience including teen patti, andar bahar, roulette, and blackjack. In fact, there are several versions of the aforementioned games for the punters to enjoy.

Casino Days also offer a live casino environment whereby the players can interact with the dealer and other players. These games are largely powered by Evolution Gaming which is considered the premier casino games provider. The ability to play with the dealer and interact with other players allows players to replicate the playing conditions of a land-based casino without having to leave the comfort of their home.

Going beyond the games, you will find making deposits and withdrawals extremely easy as well. All the popular payment methods are well taken care of at Casino Days including UPI / Netbanking and debit and credit cards. You even have the option of using cryptocurrency when it comes to making deposits.

At present from what we can see, Casino Days started off using the traditional marketing channels including affiliate marketing and display marketing. We have seen some of the more prominent search partners displaying their branding on the site. However, it is only recently that things have gotten interesting from a marketing perspective. First, we saw some Youtubers conducting reviews of the site followed by some Facebook pages carrying their branding.

The biggest change in their marketing strategy came when they used a fairly prominent influencer in Himanshi Kurana to promote their brand. Kurana promoted the video on her official Instagram page which in such a short span of time has generated over half a million views. This is quite interesting because it shows the daring approach that online casinos in India are now taking to promote their brand. Similarly, if you head over to Comeon, you will find retired Indian cricketer Virender Sehwag serving as their official ambassador in India. Now Veeru has always been a risk-taker but it is still quite impressive that Sehwag has ignored all potential risks of being associated with an online gambling brand.

Other cricketers who have also jumped on the casino bandwagon include Chris Gayle aka Universe Boss who has done quite a bit of marketing for 10Cric. If you head over to that site now you will see his face plastered all across the page and also on the different promotions they are running. All of these marketing campaigns show the desire of the operators to do things on a bigger scale in India. Casino Days has fully realized the potential that India holds as a region and it will not come as a surprise if they do decide to go down the ambassador route and poach some of the bigger Bollywood or cricketing celebrities.

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