Best Practices For Text Message Marketing

4 Min Read

Just like all of the other different forms of marketing out there, text message marketing has its own individual set of rules and requirements that make it more likely that you are able to hit your goals in a successful manner. There are plenty of best practices that can help you out no end when it comes to using this form of marketing. Let’s take a closer look at some of them right here and now.

Ensure You Get Permission

Right at the very top of the list, you need to make sure that you have gotten permission to get in contact with the person in the first place. Not only is this simply best practice for your company, but it also ensures that you are complying with certain rules and regs.

If you sidestep them, this could land you in all sorts of problems (potentially with large fines) that otherwise could have been avoided. Often, this person will have been a previous customer or donator, which means that they will have opted into your campaigns at some point along the way.

Another one of the best practices is to make sure that you give the person a chance to opt-out from the campaigns as well. Make sure that your messages are always relevant and not so frequent that they are annoying, and you should have a few opt-outs.

Be Concise and Clear

Whether you are writing general marketing messages or election campaign text messages, there is no doubt that you need to be both clear and concise. Otherwise, you are going to seriously struggle when it comes to putting yourself in a situation where people read everything that you have to say to them. You should work on being clear and concise. Ideally, you should also be trialing the messages to other people as you will then be able to see whether or not you have been effective.

Hit the Right Keywords

As well as having a great deal of clarity, it can also help if you are using certain keywords that people associate with your brand. It is likely that you will be using these on a regular basis in your business anyway, but you need to be hitting these across the text message. You also need some action words in there (call to action points) that tell people what they should be doing next. This is a better way to end your message and is decisive – if you do not tell people what you want them to do next, then they will do nothing (even if they would like to interact with you).  

Measure Your Success Rate

Just like any other form of marketing out there, it is certainly the case that it is worth measuring whether or not you have been successful in your previous campaign. This will tell you whether you need to tweak your next one to make sure that you are hitting the key elements properly and not wasting money on styles that don’t work for you. All of these best practices for SMS marketing will make it more likely that you are able to achieve a good degree of success and you can ensure that people are responding to what you are putting out there today.

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