The US-based OTT platform, Netflix has announced five new projects for the
Indian audience. ‘Betaal’ series is a part of the streaming giant’s slate. Among the list of multiple genres, ‘Betaal’ is based on the colonial era horror. This project is the second collaboration between the OTT platform and Red Chillies. This push in the domestic market will definitely attract more viewership to the OTT platform from the regional audience.
‘Beetal’ is based in a remote village, which is the colonial era’s battleground for the British Indian Army Officer Betaal, the Indian police and the squad of the officer in redcoats. The series will be directed by Patrick Graham, who is very well known because of Netflix’s original horror series, Ghoul-along with the very talented Nikhil Mahajan.
Shah Rukh Khan’s firm is launching the horror series, which has already filmed arrows of adrenaline rush among all his crazy fans. The first collaboration of Netflix with Red Chillies Entertainment was the thriller web series. This project stars Emraan Hashmi and will be released on September 27, 2020.
2. Mai- A Netflix film
Netflix has also joined hands with Anushka Sharma’s production house Clean Slate. The firm will be producing ‘Mai’, which is a story of forty-seven-year old women who is trapped in the dirty world of white-collar crime and politics. The women in her forty’s is a mother and wife and has to choose whether to resign to her duties or her current vicious cycle. ‘Mai’ has been penned down by the casting director Atul Mongia, Amita Vyas and Tamal Sen. Creative producer of the project is Sudip Sharma.
3. Masaba Masaba
The next project will feature Neena Gupta and Mansaba Gupta in a scripted series that revolves around the life of the latter. The mother-daughter duo will be seen on screen to depict how they straddle the diverse worlds, from the fashion industry to the family. The series is directed by Sonam Nair and is beautifully created and produced by Ashvini Yardi’s Viniyard Films. Watch on netflix
4. Bombay Begum
The second-last project is ‘Bombay Begums’, which depicts five women from different generations who strive hard and wrestle for ethics, crises on the personal front, desires and vulnerabilities in the urban area of the country. The writer and director of this project is Alankrita Shrivastava. The executive producers of this project are Chernin Entertainment and Endemolshine India.
The last project is ‘Messy’, which is based on a female stand-up comedian, who lives in the hustling city life of Mumbai. The artist is struggling with balancing her personal life filled with mayhem and her wobbly profession, which is very unconventional. American actor and director Ravi Patel have created this series. He will also play a role in the series. Neel Shah is the co-writer of the beautiful web series.
India has definitely been an abode to some of the most amazing series with promising content. It is an adventurous journey to watch the storytellers embrace their artistic side and deliver the best of content to its viewers. The artistic freedom promised by Netflix has definitely allowed so many writers to come forward and cater entertaining and gripping stories.
The five different genres will definitely entertain the Indian audience. Genres such as horror, comedy, drama, adult, and thriller seem to receive a positive response in the future. Vernacular based content in India is the new cool and with the subscription of Netflix starting at just Rs. 250, it is quite pocket friendly to the audience.
A Wall Street Journal has published that the US-based OTT platform has around 1.2 million subscribers, whereas Hotstar has 3 million and Amazon Prime has 2.5 million subscribers. The cluttered market in India receives responses only on the basis of its original content. Srishti Arya, director of the international original film for India at Netflix, said that they have targeted the audience of India and will be taking the content creation very seriously.
Thus, it seems that with growing connectivity and engaged audience, Netflix will have amazing opportunities in the near future. Plus the fact that the entire nation is under lockdown until the end of this month, it seems that the movie and series buffs will be glued to their screen watching some promising content.
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